In the marketing department for Aztec Shops, their promotions and graphics are spreadout through SDSU campus, SDSU bookstore, Viejas Arena, and Snapdragon Stadium. The Bookstore being our busiest location requires quick and effective graphics for seasonal promotions. Below are projects I was assigned and received guidance from our Creative Director.
Haunted Homecoming
Football promotional logo
Design - Layout
San Diego State has an annual homecoming football game and has a logo to promote the game and the limited merchandise. For 2025, the game had a haunted theme with it being so close to halloween. I was asked to create a logo that incorporates a haunting theme as well as include the iconic buildings on campus and the imperial valley campus. Limited to the universities colors, it was a fun challenge to incorporate multiple references into the design. The logo and alternate designs were used around campus and social media for promotion.
Official logo
Logo concept
Merchandise (limited)
Alternate logo - promotional signage
Backdrop- Halloween Event
Summer Promotion
Summer Campaign
Design - Layout
Flyers
Store Signage
Store Boxtops
Campus Signage
Holidays on the Mesa
Winter Campaign
Illustration - Layout
Large banners - in store
Websplash
The Time is Now
Basketball Campaign
Design - Layout
Halloween Open House
Design - Layout
Holiday Event
Signage
Miscellaneous
Design - Layout